To promote professionalism and safety within the towing and recovery industry.
 

To educate the public and governmental representatives about the towing industry.
 

To provide technical and legal support and assistance to members.
 

To secure fair and competitive rates for insurance and business related services.
 

To facilitate open communication and promote respect among members, police, governmental agency's, and emergency response personnel.
 

To provide critical information to its members.
 

To maintain effective communications between ESTRA’s board of directors and its members throughout New York State.
 

To promote unity and a sense of community among its members, in part by offering a quality educational information and training symposiums.
 

To maintain the viability of the association by actively recruiting new members.